- Guidance and resources
- Site collection
- Site search engine results
- Online dating services
Note: This advice is provided by the CAP Executive about non-broadcast marketing. It generally does not represent legal counsel. It generally does not bind CAP, CAP advisory panels or the Advertising guidelines Authority.
The past few years mixxxer dating have experienced a proliferation of online websites that are dating and inevitably there were a quantity of complaints towards the ASA about marketing of these solutions. Below we’ve highlighted some key problems to note whenever advertising online dating services.
Never niche that is mislead customers
Individuals are frequently looking for those who share their views and values; advertisers must not make the most of this by implying that websites are just available to groups that are specific individuals with specific passions if they’re maybe perhaps perhaps not.
As an example, a dating internet site that provided the impression it had been for Catholic people trying to meet other people with similar faith, whenever in reality it had been available to other users aswell, was discovered become misleading (Inch by Inch Ltd, 13 August 2014). The ASA upheld a comparable grievance regarding a web site for solitary moms and dads, where it absolutely was unearthed that a sizable percentage of users either failed to have children, nor had suggested whether or not they had been thrilled to satisfy an individual moms and dad (Global Personals Ltd, 9 January 2013).
Avoid imagery that is overtly sexual untargeted mediums
Overtly imagery that is sexual language shouldn’t be utilized in mediums apt to be seen by kids.Details